Even though I know how big the internet is, I am often still amazed by its power.
Take the recent riots for example. It seems that some of these thugs did try to organise the chaos via the internet, and clearly, it worked. The message spread fast and hundreds of would-be rioters gathered in force to do battle with police. But that was not the extraordinary thing. What amazed me was that via twitter, hundreds, maybe even thousands of people opposed to the mindless violence spread the word and got together to help with a mass clean-up of the devastated areas of London.
Even blogs, which do not have such a wide readership as Twitter and Facebook have been proven to muster support and get something done about a situation.
I was having my daily (uhhh more like hourly!!) catch up on Mail Online earlier, and came across a story in which mother of 2, Nancy Atkinson-Turner used her blog to foster public opinion and force a retail giant to bow to pressure and finally apologise to her for accusing her of shoplifting. Having been falsely accused to pinching shampoo from her local Tesco Extra, all Nancy wanted was an apology from the store manager. But when weeks passed and she had heard nothing, she took to her blog to have a bit of a rant about the way in which she had been treated. She thought perhaps her friends might read it, and pass it on to a few others, but she was not prepared to find that just a 24 hours after writing the post, she had accumulated over 60,000 hits and hundreds of supportive comments. The next day, Tesco called her up and told her an apology letter and a voucher to compensate her was on its way. It seems blatantly obvious that Tesco only apologised to Nancy because their misdemeanour was being circulated to a wider audience and they didn’t want to look bad. Blog pressure. I like it!
This got me thinking about marketing. It just proves what a useful tool social media has become, not only for the masses to spread awareness and organise mass opinion in to mass action, but for businesses too. Promoting a service or an event has become so much easier with the use of online marketing. One click of a button and your message is out there, for hundreds, thousands, maybe even millions of people to see, so why not use it to your advantage to promote yourself? Nancy showed that even something as simple as a blog can be turned in to a platform to get your point across and gather support, so I think businesses, especially smaller ones would be foolish not to use social media to their advantage!
Everyone should have a blog. Even if no one reads is (like mine ), it is still somewhere to voice your thoughts and opinions, and if you can’t be bothered to write long posts like me (by now you will have figured I like to ramble on a bit!!) then why not try Twitter for a micro blogging experience. It is clear that achieve a lot with the pesky 140 character limit! you can tweet me @LaurenPrater
Love
Lauren x
Take the recent riots for example. It seems that some of these thugs did try to organise the chaos via the internet, and clearly, it worked. The message spread fast and hundreds of would-be rioters gathered in force to do battle with police. But that was not the extraordinary thing. What amazed me was that via twitter, hundreds, maybe even thousands of people opposed to the mindless violence spread the word and got together to help with a mass clean-up of the devastated areas of London.
Even blogs, which do not have such a wide readership as Twitter and Facebook have been proven to muster support and get something done about a situation.
I was having my daily (uhhh more like hourly!!) catch up on Mail Online earlier, and came across a story in which mother of 2, Nancy Atkinson-Turner used her blog to foster public opinion and force a retail giant to bow to pressure and finally apologise to her for accusing her of shoplifting. Having been falsely accused to pinching shampoo from her local Tesco Extra, all Nancy wanted was an apology from the store manager. But when weeks passed and she had heard nothing, she took to her blog to have a bit of a rant about the way in which she had been treated. She thought perhaps her friends might read it, and pass it on to a few others, but she was not prepared to find that just a 24 hours after writing the post, she had accumulated over 60,000 hits and hundreds of supportive comments. The next day, Tesco called her up and told her an apology letter and a voucher to compensate her was on its way. It seems blatantly obvious that Tesco only apologised to Nancy because their misdemeanour was being circulated to a wider audience and they didn’t want to look bad. Blog pressure. I like it!
This got me thinking about marketing. It just proves what a useful tool social media has become, not only for the masses to spread awareness and organise mass opinion in to mass action, but for businesses too. Promoting a service or an event has become so much easier with the use of online marketing. One click of a button and your message is out there, for hundreds, thousands, maybe even millions of people to see, so why not use it to your advantage to promote yourself? Nancy showed that even something as simple as a blog can be turned in to a platform to get your point across and gather support, so I think businesses, especially smaller ones would be foolish not to use social media to their advantage!
Everyone should have a blog. Even if no one reads is (like mine ), it is still somewhere to voice your thoughts and opinions, and if you can’t be bothered to write long posts like me (by now you will have figured I like to ramble on a bit!!) then why not try Twitter for a micro blogging experience. It is clear that achieve a lot with the pesky 140 character limit! you can tweet me @LaurenPrater
Love
Lauren x
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